As the leading stretching brand in China, MASTER FIT has launched its first new-image store in Shenzhen. Throughout the design process, Smile Spider 始终 adhered to two core principles: "materializing the brand's professional genes" and "optimizing user experience". Breaking the limitation of "single functionality" in traditional sports rehabilitation spaces, the design reconstructs spatial narratives and deepens functional scenarios, transforming the brand concept of "scientific fascia release" into a perceivable spatial experience. It sets a design paradigm that integrates professionalism and vitality for commercial spaces in the sports rehabilitation sector.

△ Design Video

MASTER FIT拉伸大师作为北体大官方认证深圳培训基地以及“科学筋膜放松”的核心优势,是空间设计的底层逻辑。我们将抽象专业标准具象为可感知的空间语言：

MASTER FIT, as the Shenzhen training base officially certified by Beijing Sport University and leveraging the core advantage of "scientific fascia release", forms the underlying logic of the space design. We translate abstract professional standards into perceivable spatial language:

入口处打造“明星教练展示墙”，采用木质板材与金属框架结合的材质，分层设置红色卡槽陈列明星教练个人信息卡片，卡片涵盖教练照片、北体大培训认证等级及擅长服务领域（如脊柱侧弯矫正、运动排酸等）。让品牌的专业团队实力转化为用户一进门就能触摸、感知的空间符号，快速建立信任连接。

At the entrance, a "Star Coaches Display Wall" is crafted with a material combination of wooden panels and metal frames. Layered red card slots are arranged to showcase star coaches' personal information cards, which include their photos, Beijing of Beijing Sport University training certifications, and specialized service areas (e.g., scoliosis correction, post-exercise lactic acid removal, etc.). This turns the brand's professional team strength into spatial symbols that users can touch and perceive upon entry, enabling rapid trust-building.

前厅接待区，品牌标识墙以运动地胶切割而成的黑色块状材料为背景—— 将运动康复场景中核心的地胶材质融入视觉设计；搭配醒目的品牌 LOGO，让品牌识别与康复主题自然融合。接待台采用木质与金属结合的材质，温润木质中和金属的冷硬，整体造型简洁大方且富有质感，第一时间为用户传递品牌认知。

同时，结合深圳年轻消费群体注重体验仪式感的在地需求，我们把“放松流程” 深度融入空间叙事：换鞋区注重收纳与照明的适配，让 “换鞋” 成为开启放松之旅的仪式起点；

Meanwhile, aligning with the local demand of Shenzhen’s young consumer group for ritualistic experiences, we deeply integrated the "relaxation process" into the spatial narrative: the shoe-changing area emphasizes the coordination of storage and lighting, turning "shoe-changing" into the ceremonial starting point of the relaxation journey.

△ Workspace

工作区采用半透明材质做隔断搭配米白色软帘，既保障客户隐私，又通过材质碰撞营造出现代感，契合都市人群对高品质体验的追求，塑造独属于深圳门店的空间记忆点。

The workspace uses translucent materials for partitions, paired with off-white soft curtains. This design not only ensures customer privacy but also creates a modern aesthetic through material contrast—catering to urban residents’ pursuit of high-quality experiences and forging unique spatial memories exclusive to the Shenzhen store.

我们摒弃“按服务类型生硬分区” 的传统逻辑，以 “用户到店 - 体验 - 离店” 的全流程需求为核心，规划 “仪式感引入 - 核心体验- 认知深化 - 休憩延伸” 的动线，让每一处空间都服务于 “身心同频放松”。

We abandon the traditional logic of "rigidly dividing areas by service type" and take the full-process needs of "customer arrival - experience - departure" as the core. We have planned a circulation route of "ritual introduction - core experience - cognitive deepening - relaxation extension", ensuring every space serves the goal of "physical and mental relaxation in sync".

前厅接待区以“消解距离感，强化交互性” 为核心，通过空间与功能的创新融合，打造开放且具社交属性的服务场景：接待台打破传统柜台的封闭感，采用通透化、轻量化设计，弱化服务边界的物理隔阂。

The front desk reception area takes "eliminating the sense of distance and enhancing interactivity" as its core. Through the innovative integration of space and functions, it creates an open service scenario with social attributes: The reception desk breaks the sense of enclosure of traditional counters, adopting a transparent and lightweight design to weaken the physical barrier of service boundaries.

Staff and users can communicate naturally in front of the desk—from check-in registration to course consultation, the interaction process is more equal and relaxed, just like daily conversations in a sports community, completely abandoning the sense of alienation of traditional cash registers. At the same time, the circulation planning in the area is open and smooth, allowing users to move around and consult without obstacles, which further strengthens the social atmosphere of the space and enables services and communication to occur naturally on the same dimension.

△ Core Service Area

工作区是品牌核心服务的实施空间，也是用户深度体验“科学筋膜放松” 的关键区域。我们围绕 “服务效率提升”“体验舒适度保障”“专业价值传递” 三大目标，对收纳、隐私、照明、产品展示等维度进行精细设计，让每一处细节都服务于 “专业且有温度” 的康复体验。

The workspace serves as both the implementation space for the brand’s core services and the key area where users deeply experience "scientific fascial relaxation". Centering on the three goals of "improving service efficiency", "ensuring experience comfort" and "conveying professional value", we have carried out meticulous design in aspects such as storage, privacy, lighting and product display—ensuring every detail contributes to a "professional yet warm" rehabilitation experience.

工作区配备专业收纳车，采用分层分区设计，精准适配筋膜刀、肌肉贴、按摩球等各类康复工具的尺寸与使用频率。常用工具放置于易取层，特殊工具则有序收纳于专属区域，既确保教练在服务过程中能快速拿取所需工具，提升服务效率，又通过规整的收纳方式，传递出品牌“专业、有序” 的服务理念，让用户直观感受到服务的规范性。

The workspace is equipped with professional tool carts, featuring a layered and zoned design that precisely adapts to the sizes and usage frequencies of various rehabilitation tools such as fascia knives, kinesiology tapes, and massage balls. Frequently used tools are placed on easily accessible layers, while special tools are neatly stored in dedicated areas. This design not only ensures coaches can quickly retrieve required tools during services to improve service efficiency, but also conveys the brand’s "professional and organized" service philosophy through the neat storage method—allowing users to intuitively perceive the standardization of services.

在保障客户隐私的同时，避免空间产生压抑感。其可灵活拉合的特性，让工作区能根据客流与服务需求，快速切换为“独立服务单元” 或 “开放协作空间”。

It ensures customer privacy while preventing a sense of oppression in the space. Its flexible retractable feature allows the workspace to quickly switch between "independent service units" and "open collaborative spaces" based on customer flow and service needs.

单人服务时，拉上隔断帘营造私密体验；多人同时服务或开展小型培训时，拉开隔断帘形成开放互动场景，实现空间功能的弹性适配。

During one-on-one services, drawing the partition curtains creates a private experience; when providing simultaneous services for multiple customers or conducting small-scale training sessions, opening the curtains forms an open and interactive scenario—enabling flexible adaptation of the space’s functions.

工作区灯具采用防眩光技术与可调光功能，从两个维度保障体验与服务质量：一方面，防眩光设计避免强光直射用户眼部，减少视觉疲劳，营造出“放松无压力” 的服务氛围；

The lighting in the workspace adopts anti-glare technology and dimmable functions, safeguarding the quality of experience and services from two dimensions: On one hand, the anti-glare design prevents harsh light from shining directly into users’ eyes, reduces eye strain, and creates a "relaxing and stress-free" service atmosphere.

另一方面，调光功能可根据不同服务场景（如筋膜评估时需要更清晰观察肌肉纹理，放松按摩时需要更柔和光线）调整亮度，既满足教练专业操作的照明需求，又为用户带来舒适的视觉体验。

On the other hand, the dimming function allows brightness adjustment based on different service scenarios—such as requiring clearer visibility of muscle texture during fascia assessment and softer light during relaxation massage. This not only meets the lighting needs of coaches for professional operations but also provides users with a comfortable visual experience.

在MASTER FIT 深圳形象店中，我们对Therabody 旗下的产品以直观且专业的方式进行展示。其中将Recovery Air 气压裤悬挂于木质展示板上，整齐排列的陈列方式不仅方便用户清晰看到产品外观，还能在视觉上形成有序、专业的观感。展示区域旁还配有醒目的品牌标识牌，强化品牌认知度。

In MASTER FIT's Shenzhen flagship store, we showcase products under the Therabody brand in an intuitive and professional manner. Among these, the Recovery Air compression pants are hung on wooden display boards; this neat arrangement not only allows users to clearly see the product appearance but also creates an orderly and professional visual impression. A prominent brand sign is also placed next to the display area to enhance brand recognition.

作为市场最专业康复装备，Recovery Air 气压裤绝非普通康复产品。它搭载 Therabody 专属的 TruGrade™精准压力梯度技术与 Fast Flush™快速充放气系统。

As a professional rehabilitation device priced over 10,000 yuan on the market, the Recovery Air compression pants are by no means ordinary rehabilitation products. Equipped with Therabody's exclusive TruGrade™ Precision Pressure Gradient Technology and Fast Flush™ Rapid Inflation-Deflation System.

可精准模拟人体自然血液循环节律，从足部至心脏实现分级压力循环，高效缓解深层肌肉疲劳、加速运动后乳酸代谢，尤其适配高强度运动人群或长期伏案者的深度康复需求。

 it can accurately simulate the natural blood circulation rhythm of the human body, realizing graded pressure circulation from the feet to the heart. This effectively relieves deep muscle fatigue, accelerates post-exercise lactic acid metabolism, and is particularly suitable for the in-depth rehabilitation needs of people engaged in high-intensity sports or those who work at desks for a long time.

其设计将 “医疗级康复原理” 与 “便携使用场景” 深度融合，价值不仅体现在专业硬件配置上，更在于为用户提供 “打破场景局限，随时享有院线级康复体验” 的稀缺服务，精准契合追求高品质康复效果的用户诉求。

Its design deeply integrates "medical-grade rehabilitation principles" with "portable usage scenarios". Its value lies not only in professional hardware configuration, but more importantly in providing users with the scarce service of "breaking scenario limitations and enjoying hospital-grade rehabilitation experiences anytime"—which precisely meets the demands of users pursuing high-quality rehabilitation results.

工作展示区借助图文展板，清晰呈现“建立新肌肉柔软度” 等服务的关键流程与效果逻辑。用户可在此直观感知服务的科学性与有效性。

The work display area uses graphic and text panels to clearly present the key processes and effect logic of services such as "establishing new muscle flexibility". Here, users can intuitively perceive the scientific nature and effectiveness of the services.

将 “看不见的康复原理与过程” 转化为 “可清晰认知的专业展示”，进一步强化对品牌 “科学筋膜放松” 核心优势的认知，提升对服务的信任度与认可度。

This transforms the "invisible rehabilitation principles and processes" into "clearly understandable professional displays". It further strengthens the recognition of the brand’s core advantage in "scientific fascial relaxation" and enhances trust and recognition in its services.

气压裤治疗区紧邻核心服务动线，是专为Therabody Recovery Air 气压裤康复治疗打造的专属功能区。区域内配置符合康复人体工学的专业治疗椅，而非常规躺椅，可精准支撑身体姿态，确保气压裤在治疗过程中贴合肌群、发挥最佳作用；治疗椅采用轻量化医用级材质，便于根据治疗预约动线灵活调整布局，保障诊疗流程高效有序。

The compression pants therapy area is adjacent to the core service circulation route, serving as an exclusive functional zone designed specifically for Therabody Recovery Air compression pants rehabilitation therapy. Equipped with professional treatment chairs that meet rehabilitation ergonomics—rather than conventional recliners—the area provides precise support for body posture, ensuring the compression pants fit muscle groups and deliver optimal results during therapy. The treatment chairs are made of lightweight medical-grade materials, allowing flexible layout adjustments based on therapy appointment routes to ensure an efficient and orderly treatment process

日常放松场景中，区域聚焦“精准康复 + 感官辅助” 双重体验：不仅依托气压裤的 TruGrade™精准压力梯度技术与 Fast Flush™快速充放气系统，实现从足部至心脏的分级压力循环，高效缓解深层肌肉疲劳；还搭载定制化专业音响系统，持续播放低频舒缓的疗愈音乐，通过声波辅助放松神经、平复身体张力，进一步提升拉伸放松的沉浸感与效果。

In daily relaxation scenarios, the area focuses on the dual experience of "precision rehabilitation + sensory assistance": it not only leverages the TruGrade™ Precision Pressure Gradient Technology and Fast Flush™ Rapid Inflation-Deflation System of the compression pants to achieve graded pressure circulation from the feet to the heart, effectively relieving deep muscle fatigue; but also features a customized professional audio system that continuously plays low-frequency soothing healing music. This sound wave-assisted approach relaxes nerves, eases physical tension, and further enhances the immersion and effectiveness of stretching and relaxation.

当开展气压裤康复原理宣讲、专业操作培训等小型专业活动时，可快速收纳治疗椅、释放开阔空间，同时保留音响系统的背景音效支持，既适配知识传递场景的专业性，又维持空间氛围的统一性。这种设计让气压裤治疗区成为集“专业治疗、感官辅助、知识科普” 于一体的核心康复枢纽，全方位强化空间的专业属性。

When hosting small professional events such as lectures on compression pants rehabilitation principles or professional operation training, the treatment chairs can be quickly stored to free up an open space. At the same time, the background sound support of the audio system is retained—this not only adapts to the professionalism of knowledge dissemination scenarios but also maintains the consistency of the spatial atmosphere. This design turns the compression pants therapy area into a core rehabilitation hub integrating "professional treatment, sensory assistance, and knowledge popularization," comprehensively strengthening the professional attributes of the space.

运动康复空间易陷入“冰冷医疗感” 的误区，我们通过材质、灯光与细节设计，实现 “专业可靠” 与 “温暖治愈” 的平衡：

Sports rehabilitation spaces tend to fall into the trap of a "cold medical vibe". We achieve a balance between "professional reliability" and "warm healing" through material, lighting, and detail design:

材质选择上，空间基底选用水泥肌理漆，其粗糙且富有层次的质感，传递出“专业、沉稳” 的空间气质；搭配海洋板打造的休息座椅、展示架等，天然木质纹理带来温润感，中和水泥肌理漆的冷硬；

In terms of material selection, the space’s base layer uses cement texture paint. Its rough and layered texture conveys a "professional and calm" spatial temperament. This is paired with resting chairs, display racks, and other furnishings made of marine plywood—whose natural wood grain brings a warm texture, softening the coldness of the cement texture paint.

黑灰色地胶覆盖地面，耐磨且易清洁的特性适配高频使用场景，同时深色调营造出 “专注、静谧” 的氛围，助力用户快速进入放松状态；

The floor is covered with black-gray floor mats. Their wear-resistant and easy-to-clean properties make them suitable for high-frequency use scenarios. At the same time, the dark color creates a "focused and quiet" atmosphere, helping users quickly enter a relaxed state.

磨砂亚克力做隔断，半透质感保障隐私的同时，避免空间压抑，让光线与视线得以柔和穿透。多种材质相互碰撞、融合，既构建出专业严谨的空间基调，又通过木质、半透材质的介入，消解医疗感，传递治愈温度。

Frosted acrylic is used for partitions. Its translucent texture ensures privacy while preventing the space from feeling oppressive, allowing light and sight to penetrate softly. Multiple materials collide and blend with each other—this not only builds a professional and rigorous spatial tone, but also eliminates the medical vibe through the inclusion of wood and translucent materials, conveying a healing warmth.

灯光采用“面光主导 + 点光辅助” 的照明系统：前厅照明采用线性灯与点光源结合的方式：长条形线性灯沿天花板排布，提供均匀且充足的基础照明，勾勒出空间的开阔感与秩序感，让用户一进入前厅就感受到明亮通透的氛围；

The lighting adopts an illumination system featuring "surface light as the mainstay + spot light as supplementary": The front hall lighting combines linear lights with spot lights. Long strip-shaped linear lights are arranged along the ceiling, providing uniform and sufficient basic illumination. They outline the sense of spaciousness and order of the space, enabling users to feel a bright and transparent atmosphere as soon as they enter the front hall.

工作区灯具防眩光，避免强光直射干扰，同时具备调光功能，可根据筋膜评估、放松按摩等不同服务场景，灵活调整亮度，既满足教练观察肌肉纹理等专业操作需求，又为用户营造舒适视觉体验；

展示区域辅以点光重点照明，突出品牌标识、教练墙、专业工具等核心内容，引导用户视觉聚焦，强化品牌与专业信息的传递。

The display area is supplemented with spot lighting for key illumination, highlighting core elements such as brand logos, coach walls, and professional tools. This guides users' visual focus and strengthens the transmission of brand and professional information.

细节处更藏着对多元客群的关怀，让“专业服务” 更具包容性，真正做到 “以用户为中心”。

The details also hide care for diverse customer groups, making "professional services" more inclusive and truly achieving a "user-centric" approach.

优秀的空间设计不仅是体验载体，更需适配品牌“持续扩张” 与 “成本控制” 的需求。我们从 “模块化” 与 “功能复用” 入手，打造可持续运营的空间：

Exceptional spatial design is not merely a carrier of experience, but also needs to adapt to the brand's needs for "continuous expansion" and "cost control". Starting from "modularity" and "functional reuse", we have created a space for sustainable operation:

前厅接待台、工具柜等核心设施按标准尺寸定制，基础单元可根据后续门店面积灵活组合（如社区店减少工具柜数量、增加休息区），既保障各门店视觉与服务统一，又将新店设计周期缩短30%，降低复制成本。

Core facilities such as the front hall reception desk and tool cabinets are customized to standard sizes. The basic units can be flexibly combined according to the area of subsequent stores—for example, reducing the number of tool cabinets and increasing the rest area in community-based stores. This not only ensures the consistency of visual image and service standards across all stores, but also shortens the design cycle of new stores by 30% and lowers replication costs.

MASTER FIT 深圳首家形象店的设计，始终以 “品牌价值传递” 与 “用户体验优化” 为双核心。在这里，用户不仅能获得北体大标准的康复服务，更能在每一处细节中感受到 “专业有温度，放松有仪式” 的品牌理念。

The design of MASTER FIT Shenzhen Flagship Store has always taken "brand value communication" and "user experience optimization" as its dual cores. Here, users can not only receive rehabilitation services that meet the standards of Beijing Sport University, but also feel the brand concept of "professional with warmth, relaxation with ritual" in every detail.

我们相信，这种 “以设计驱动体验，以体验赋能商业” 的模式，将为运动康复类空间设计提供新的思考方向，也助力 MASTER FIT 从 “深圳领先” 迈向 “全国标杆”。